Glaze

Glaze is a Texas-based community magazine dedicated to platforming talented creatives from all walks of life.

Project Description

• Led the social media strategy and content management for Glaze
• The objective was to increase brand visibility, boost reader engagement, and grow the magazine’s social following across Instagram.

Strategies

1. Content Strategy: Developed a tailored content calendar aligned with editorial themes, seasonal trends, and audience preferences.
2. Content Creation: Producedgraphics, Reels, and on-brand copy that drove audience engagement‍
3. Community Management: Monitored comments, messages, and brand mentions to foster community engagement and strengthen reader loyalty.‍
4. Growth and Engagement: Implemented interactive stories, and platform-specific campaigns that led to measurable growth in followers and engagement.‍
5. Analytics and Reporting: Conducted monthly performance analysis to identify trends, track KPIs, and adjust strategy for continuous improvement.

Key Results

• Grew Instagram followers by 113% (from 1032 to 2094) in over 6 months, leading to a more engaged, targeted audience.
• Increased engagement rate by 150%, driven by interactive story polls, live Q&A sessions, and video-first content.
• Used performance analytics to increase reach, ensuring consistent month-over-month growth.