Indie Meme

Indie Meme Film Festival (IMFF) is an Austin, TX based entity that seeks to create a community for film enthusiasts to celebrate South Asian cinema.

Project Description

• Develop social media strategies to drive traffic to IMFF website and increase donations
• Drive donor and community engagement by promoting films and showcases

Strategies

1. Implement a content calendar across social media channels to keep IMFF organized and in sync with the member community and donors.
2. Design strategic campaigns to increase Instagram engagement, including:
   • Utilization of Instagram products such as Lives, Reels, and Carousels
   • Filmaker Q&A sessions to engage film enthusiasts
   • Giveaways to promote festival passes, merchandise, etc.
3. Capture high-quality photos and videos to increase visual appeal of film non-profit organization's digital presence.

Key Results

• Doubled IMFF's Instagram following through strategic social media campaigns, engaging visuals, and personalized interactions with followers.
• 27% growth in ticket sales through promotion of festivals and screenings.
• Drove traffic to IMFF website and increased website traffic by 30%.

Testimonial

"I had the pleasure of working with Elsie for IMFF as our social media manager, and I cannot speak highly enough of her dedication and expertise. Elsie played an integral role in amplifying our mission and expanding our reach through strategic social media deliverables." - Alka B.